Online Marketing Strategies for Personal Injury Lawyers - Part 3 - Search Engine Optimisation

Online Marketing Strategies for Personal Injury Lawyers – Part 3 – Search Engine Optimisation

Most people tend not to have a personal injury lawyer’s name and number in their list of contacts, so when they suddenly need one, the first place they are likely to go is Google. They will enter in a search along the lines of “personal injury lawyer in xxxxxx” with ‘xxxxxx’ representing the local area they live in, be that a district, town, or city.

The results which the search engine generates will be websites and pages relating to that search term, and that can realistically run into millions of pages. The person searching is obviously not going to go through them, and in fact, they are normally only going to look at the results which appear on the first page of results.

It follows, therefore, that those personal injury lawyers who have taken action to ensure their website is fully optimised for organic searches with regards to its search engine ranking are the ones who are going to gain the highest number of new clients from online searches.

The most effective way that can be achieved is by employing the services of an SEO agency, who will know exactly how to determine which keywords to target, and then which steps are needed to ensure that the business ranks highly in the search engine results.


Online Marketing Strategies for Personal Injury Lawyers - Part 2 - Email Marketing

Online Marketing Strategies for Personal Injury Lawyers – Part 2 – Email Marketing

Ignore the doomsayers who may tell you email marketing is dead. Be in no doubt email marketing is alive and well, as are those businesses that use it as part of their overall marketing strategy.

Done correctly email marketing is one of the most effective ways of building a relationship with potential clients and maintaining one with those who have already used your services.

With potential clients, if the email you send them includes useful information related to the services you offer, then when there comes a time that they may actually need to employ a lawyer, then that relationship you have built with them will go long way in their making their decision to employing you to represent them.


Online Marketing Strategies for Personal Injury Lawyers - Part 1 - Pay Per Click Advertising

Online Marketing Strategies for Personal Injury Lawyers – Part 1 – Pay Per Click Advertising

You might think that the world of personal injury lawyers is all about negotiations, finding evidence of negligence, and trying to get their clients the highest possible compensation.

Whilst all of that plays a big part, you should also know that it is an extremely competitive industry, with the fight to gain new clients every bit as fierce as it is to get those compensation cheques.

There are many ways a personal injury lawyer’s business can attract new clients, but one of the most effective is to ensure that their website is near the top of the search engine rankings whenever someone in their catchment area searches for a personal injury lawyer with their town or city as part of that search term.

Another way to generate traffic is to use paid advertising which can bring quick results, albeit at a cost. Email marketing often gets a bad press, but it is one of the most effective ways of turning potential clients into paid ones.

Social media is another way of generating clients that is often overlooked and also ensuring that their business’s website is up to date and giving a great first impression is extremely important.

Each of these five ways for personal injury lawyers to market themselves online with a view to creating paid clients requires a further explanation so please read on and we will do exactly that.

Pay Per Click Advertising

If you want instant results in terms of traffic coming to your website within the hour, and you have the budget available, then using pay per click advertising is the means to do so. Following some keyword research, you can create your ad, fix the price you are prepared to bid per click, set your daily budget, and click for the ad to go live.


Double Jeopardy Law

Does Double Jeopardy Law Exist In Australia?

One of the oldest principles in law, not just in Australia, but around the world, is double jeopardy, but as Perth Criminal Lawyers will tell you, despite it being around for so long, there remains lots of confusion regarding what it means.

In the simplest terms, double jeopardy is the legal principle that means once someone has been found not guilty in court for a crime, they cannot be retried for the same offence.

One of the primary reasons it was introduced in many jurisdictions was to prevent the crown, or the state, retrying the same person repeated times in the hope that eventually they would find a jury that was prepared to convict via a guilty verdict.

The issue of someone’s human rights being overridden by a determined prosecution convinced of that person’s guilt deliberately charging them again and again with the same offence was another reason double jeopardy laws were created.


Apply for a Restraining Order

Five Reasons You Should Apply for a Restraining Order

As unpleasant as the thought may be, a huge percentage of people across Australia have to deal with domestic and family violence. These are never acceptable, but fortunately, there are numerous actions you can take to protect yourself.

One thing you could do is apply for a restraining order for the person who has been violent against you. In short, a restraining order prevents the specified person from coming within a certain distance of you and anyone else named in it, providing a level of protection for you.

Below, we’ve outlined five reasons why you should consider applying for a restraining order if you’re suffering through family or domestic violence.

  1. Nobody Should Have to Deal With Violence

If you have a partner, ex-partner, or someone else who is violent against you, applying for a restraining order could be a very good idea. Nobody should ever put up with violence, and we’d highly recommend speaking with family lawyers about restraining orders ASAP if you’re in a violent situation.


Legally Binding Contract

Does A Legally Binding Contract Need To Be In Writing

You may have heard or read the term ‘legally binding contract’, and it may well be that you have sought the advice of your commercial lawyer before previously entering into such a contract in relation to your business.

What the general assumption would seem to be amongst many people, including a lot of business owners, is that in order for a contract to be enforceable that it has to have been written. In other words, their belief is that verbal contracts carry no legal weight, and obligations given verbally are not binding on either party.

That may be the case in other countries around the world, but in Australia, a contract does not have to be in writing for it to be legally binding on all parties. Now, before we go any further, we have to point out that, as with all aspects of the law, especially commercial law, there are exceptions and caveats to what we have just said.

For a start, for any contract to be valid, there are certain elements that must be satisfied. These are:


Weighing Up Whether A Prenuptial Agreement Would Benefit You

Weighing Up Whether A Prenuptial Agreement Would Benefit You

One of the most important aspects of work that the experts at Family Lawyers Joondalup are often asked to do for clients who are planning to marry is to draw up and formalise a prenuptial agreement. Often spoken of whenever a high-profile celebrity marriage is ending, a prenuptial agreement is a document, that basically states how any property and finances will be divided should the couple divorce.

To many people, the idea of a creating prenuptial agreement before marriage seems a very negative and even cynical action. They would claim that it effectively says the couple does not trust each other enough to not want to share property fairly if the marriage ends.

Another argument against prenuptial agreements is that they are basically saying that the couple does not have enough faith in their relationship, and the marriage to follow, and obviously do not believe that it will last ‘until death us do part’.


Contract Negotiation

Top Tips for Contract Negotiation as an Employee

Employment contracts are a lot more complicated than you might imagine. A lot of people don’t even consider negotiating a new contract, while others go into negotiations with the sole aim of negotiating a higher pay rate. However, there’s so much more to think about than this.

We’d highly recommend negotiating every single contract you’re ever offered. Unless it’s perfect, there’s always room for improvement. It could be worth consulting employment lawyers to ensure you’re getting the most out of your negotiations. And remember, money is only a small part of the negotiation process.

With this in mind, we’ve put together the following list of our top tips for contract negotiation.

  1. Speak With an Employment Lawyer

When the time for contract negotiations are coming up, it could be worth getting in touch with your local employment lawyers. They will be able to work with you to ensure your contract is legally binding and fair, regardless of its terms.

On top of this, a lawyer who understands the complexities of Australian employment contracts will be able to ensure you’re getting the best deal possible. Again, it’s not all about money, and a lawyer will help you get the best outcome possible

  1. Start With a Draft and Keep It Simple

Meanwhile, it’s a good idea to start with a simple contract draft to ensure you and your employer agree with the main points. Once you’ve fleshed out the main components of your contract, you can begin to fine-tune the terms and conditions.

At the same time, it’s important to keep your contract simple. Avoid complicated jargon and unnecessary details, as all they will do is confuse you.