Personal Injury Lawyers

Online Marketing Strategies for Personal Injury Lawyers - Part 5 - Website Redesign

Online Marketing Strategies for Personal Injury Lawyers – Part 5 – Website Redesign

We are going to assume you already have a website, but the question that must be asked is does that website really project the image of your personal injury legal practice as one that is professional and successful?

First impressions count a lot, especially online, and if the first thing anyone landing on your website sees is an outdated site with low-resolution images, and content that is either sparse or too difficult to read, then they will be clicking away from your website quicker than you can say ‘Case closed’

What would make this even worse is if you had taken the time and spent the investment necessary to successfully implement some of the strategies we have already mentioned to drive traffic to your website, but due it being so poor, none of that traffic converted into paying clients.

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By Goodsell Law Marketing, ago
Online Marketing Strategies for Personal Injury Lawyers - Part 4 - Social Media

Online Marketing Strategies for Personal Injury Lawyers – Part 4 – Social Media

Many business owners particularly those involved with professional services within the legal, medical, or financial sector seem to turn their nose up at the thought of using social media to promote their business, for reasons which defy logic.

Many believe that social media is ‘just for kids’, ignorant of the fact that there are literally hundreds of millions on social media over the age of 35.

The other point they miss is that social media is exactly the place that those who may need these kinds of services go to vent their anger or frustration. For example, someone who has been injured, and think it is the other person’s fault, will happily broadcast to the world about the incident, and their social media friends or followers will offer advice.

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By Goodsell Law Marketing, ago
Online Marketing Strategies for Personal Injury Lawyers - Part 3 - Search Engine Optimisation

Online Marketing Strategies for Personal Injury Lawyers – Part 3 – Search Engine Optimisation

Most people tend not to have a personal injury lawyer’s name and number in their list of contacts, so when they suddenly need one, the first place they are likely to go is Google. They will enter in a search along the lines of “personal injury lawyer in xxxxxx” with ‘xxxxxx’ representing the local area they live in, be that a district, town, or city.

The results which the search engine generates will be websites and pages relating to that search term, and that can realistically run into millions of pages. The person searching is obviously not going to go through them, and in fact, they are normally only going to look at the results which appear on the first page of results.

It follows, therefore, that those personal injury lawyers who have taken action to ensure their website is fully optimised for organic searches with regards to its search engine ranking are the ones who are going to gain the highest number of new clients from online searches.

The most effective way that can be achieved is by employing the services of an SEO agency, who will know exactly how to determine which keywords to target, and then which steps are needed to ensure that the business ranks highly in the search engine results.

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By Goodsell Law Marketing, ago
Online Marketing Strategies for Personal Injury Lawyers - Part 2 - Email Marketing

Online Marketing Strategies for Personal Injury Lawyers – Part 2 – Email Marketing

Ignore the doomsayers who may tell you email marketing is dead. Be in no doubt email marketing is alive and well, as are those businesses that use it as part of their overall marketing strategy.

Done correctly email marketing is one of the most effective ways of building a relationship with potential clients and maintaining one with those who have already used your services.

With potential clients, if the email you send them includes useful information related to the services you offer, then when there comes a time that they may actually need to employ a lawyer, then that relationship you have built with them will go long way in their making their decision to employing you to represent them.

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By Goodsell Law Marketing, ago
Online Marketing Strategies for Personal Injury Lawyers - Part 1 - Pay Per Click Advertising

Online Marketing Strategies for Personal Injury Lawyers – Part 1 – Pay Per Click Advertising

You might think that the world of personal injury lawyers is all about negotiations, finding evidence of negligence, and trying to get their clients the highest possible compensation.

Whilst all of that plays a big part, you should also know that it is an extremely competitive industry, with the fight to gain new clients every bit as fierce as it is to get those compensation cheques.

There are many ways a personal injury lawyer’s business can attract new clients, but one of the most effective is to ensure that their website is near the top of the search engine rankings whenever someone in their catchment area searches for a personal injury lawyer with their town or city as part of that search term.

Another way to generate traffic is to use paid advertising which can bring quick results, albeit at a cost. Email marketing often gets a bad press, but it is one of the most effective ways of turning potential clients into paid ones.

Social media is another way of generating clients that is often overlooked and also ensuring that their business’s website is up to date and giving a great first impression is extremely important.

Each of these five ways for personal injury lawyers to market themselves online with a view to creating paid clients requires a further explanation so please read on and we will do exactly that.

Pay Per Click Advertising

If you want instant results in terms of traffic coming to your website within the hour, and you have the budget available, then using pay per click advertising is the means to do so. Following some keyword research, you can create your ad, fix the price you are prepared to bid per click, set your daily budget, and click for the ad to go live.

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By Goodsell Law Marketing, ago