Many business owners particularly those involved with professional services within the legal, medical, or financial sector seem to turn their nose up at the thought of using social media to promote their business, for reasons which defy logic.
Many believe that social media is ‘just for kids’, ignorant of the fact that there are literally hundreds of millions on social media over the age of 35.
The other point they miss is that social media is exactly the place that those who may need these kinds of services go to vent their anger or frustration. For example, someone who has been injured, and think it is the other person’s fault, will happily broadcast to the world about the incident, and their social media friends or followers will offer advice.