Most people tend not to have a personal injury lawyer’s name and number in their list of contacts, so when they suddenly need one, the first place they are likely to go is Google. They will enter in a search along the lines of “personal injury lawyer in xxxxxx” with ‘xxxxxx’ representing the local area they live in, be that a district, town, or city.
The results which the search engine generates will be websites and pages relating to that search term, and that can realistically run into millions of pages. The person searching is obviously not going to go through them, and in fact, they are normally only going to look at the results which appear on the first page of results.
It follows, therefore, that those personal injury lawyers who have taken action to ensure their website is fully optimised for organic searches with regards to its search engine ranking are the ones who are going to gain the highest number of new clients from online searches.
The most effective way that can be achieved is by employing the services of an SEO agency, who will know exactly how to determine which keywords to target, and then which steps are needed to ensure that the business ranks highly in the search engine results.